Most businesses know their website is underperforming — they just do not know exactly why. At Chulbul Design, our website redesign service begins with a full technical audit: we measure load times on Indian 4G, analyse Core Web Vitals, check mobile usability on real Android devices and identify every page that is losing its Google ranking. Then we rebuild from scratch — keeping your URL structure, redirecting legacy pages correctly and preserving the SEO equity you have built over the years. We have redesigned websites for businesses in manufacturing, healthcare, finance, retail and professional services since 2013.
Full Audit Before We Change a Single Pixel
We do not redesign websites blindly. Before proposing any visual changes, we run a full audit: crawl all pages for broken links, missing meta tags and duplicate content; record real-user sessions with heatmaps to see where visitors drop off; test load time on five different devices including budget Android phones on Jio 4G; and check your Google Search Console for ranking losses and crawl errors. Only after we understand what is actually causing the problem do we propose a solution. This means our redesigns fix the issue instead of just making the site look different.
A Hyderabad manufacturing exporter: Organic traffic grew 180% in 6 months after our redesign fixed 43 technical SEO issues.
- Full technical SEO audit before work begins
- Google Search Console + Analytics review included
- Heatmaps show exactly where visitors leave
- Competitor benchmarking on speed & content
Redesign Without Losing Your Google Rankings
The biggest fear of any business considering a website redesign is losing hard-earned Google rankings. It is a legitimate fear — a badly handled redesign can wipe out years of SEO work overnight. Our redesign process includes a complete URL migration strategy: we document every existing URL, preserve all pages that have ranking equity, set up 301 redirects for any URL that must change and submit a new sitemap to Google Search Console within 24 hours of launch. We also implement all the technical SEO improvements — structured data, canonical tags, proper heading hierarchy and Open Graph tags — that the old site was missing.
A Chandigarh B2B company: zero ranking loss after a complete redesign from a PHP site to a new custom-coded platform.
- Full URL migration map — every redirect documented
- 301 redirects tested before go-live
- New XML sitemap submitted on launch day
- Ranking position monitored for 60 days post-launch
Speed from 31 to 96 — Real Results
Page speed is not just a ranking factor — it directly determines whether a visitor stays or leaves. Studies consistently show that a 1-second delay in mobile load time reduces conversions by 20%. Our website redesign process targets a Google PageSpeed score of 95+ as a baseline requirement, not a nice-to-have. We achieve this through hand-coded HTML/CSS/PHP (no WordPress page builders), properly compressed WebP images, deferred non-critical JavaScript, system font fallbacks and a server configuration tuned for Indian users. The result is a website that feels instant on any device — and ranks accordingly.
A client in Noida: their redesigned site now ranks page 1 for 18 keywords that they previously could not break page 3 for.
- Google PageSpeed 95+ as a hard requirement
- Hand-coded — no Elementor, no Divi, no page builders
- WebP images, lazy loading, deferred JS
- Lighthouse report shared on delivery
200+
Websites Redesigned
95+
PageSpeed Score (Avg)
0
Ranking Losses (with our migration)
2x
More Leads Post-Redesign
Common Reasons Businesses Redesign
If any of these sound familiar, it's time to talk.
Site Loads Too Slowly
Under 40 on PageSpeed, 6+ second load on mobile. Visitors leave before the page even renders. We fix this first.
Broken on Mobile
Text too small, buttons too close together, forms don't work. 70% of your visitors are on mobile — this is costing you leads daily.
Rankings Dropping
Core Web Vitals fail, no schema markup, weak meta tags. Google is ranking your competitors above you because their sites are technically better.
Design Looks Outdated
Your site looks like it was built in 2012. Visitors form a trust judgement in 0.05 seconds — an outdated design tells them to leave.
No Enquiries Coming In
Traffic exists but nobody fills the form. Wrong CTA placement, confusing navigation, no trust signals — all fixable design problems.
Can't Update Content
Your developer built it and disappeared. You can't change a phone number without raising a ticket. We build sites your team can manage.
How We Handle a Website Redesign
Audit & Diagnose
Full technical audit, Analytics review, heatmaps and competitor benchmark — before any design decisions.
URL Migration Map
Every existing URL documented. Redirect strategy planned so no ranking is lost in the transition.
New Design
Full Figma mockups of homepage and all key pages. You approve 100% before development starts.
Build & Test
Hand-coded, 95+ PageSpeed, all redirects live, Analytics + GSC re-verified on staging before going live.
Monitor Rankings
We track ranking positions daily for 60 days post-launch and fix any unexpected drops immediately.
Your Current Website
Is Costing You Leads.
We'll audit your existing website for free — speed, mobile, SEO and conversion issues — and tell you exactly what a redesign would fix. No cost, no commitment.