Google Ads is the fastest way to get in front of people actively searching for your product or service right now. But it is also the fastest way to burn a budget if campaigns are set up incorrectly. The typical Indian SMB Google Ads account we audit has broad match keywords triggering irrelevant searches, no negative keyword list, a Quality Score below 5 because the landing page does not match the ad, Smart campaigns that optimise for clicks rather than conversions, and no conversion tracking — meaning Google is optimising for the wrong signal entirely. At Chulbul Design, we take over accounts and rebuild them from the ground up — proper campaign structure, tightly themed ad groups, exact and phrase match keywords, negative keyword mining from day one, and conversion tracking that measures actual leads and sales, not proxy metrics.
Search Campaigns Built Around Conversion, Not Clicks
Google Search Ads are the highest-intent traffic available — someone typing "interior designer in Noida" or "bulk cement supplier Delhi" is ready to buy. But capturing that intent requires the right keyword match types, tightly themed ad groups with high Quality Scores, ad copy that matches the search query, and a landing page that completes the journey. A Quality Score of 7+ reduces your cost per click by 30% compared to a score of 4 — so improving Quality Score is the single highest-ROI activity in any Google Ads account. We structure campaigns with single keyword ad groups (SKAGs) or tight thematic clusters, write 3–5 ad copy variants per group for A/B testing, add all relevant extensions (callout, sitelink, structured snippet, call, lead form) and set up conversion tracking via GTM that fires only on actual qualified leads — not thank-you page views.
A Delhi real estate developer: cost per lead reduced from ₹4,200 to ₹1,100 after account restructure — same budget, 3.8x more qualified leads per month.
- Tight ad group structure — Quality Score 7+ target
- Phrase + exact match only — no broad match waste
- Negative keyword mining from search term reports weekly
- All 6 extension types configured and A/B tested
- Conversion tracking via GTM — real leads, not page views
Shopping Ads for eCommerce — ROAS-Driven Campaigns
For eCommerce businesses, Google Shopping Ads consistently deliver a higher ROAS than Search or Display because they show your product image, price and name before the user even clicks — pre-qualifying intent before you pay for the click. We set up and manage Google Shopping campaigns with optimised product feed in Google Merchant Center — clean titles with brand + model + key attributes, correct GTINs, proper categorisation and price matching. We structure campaigns in tiers: high-performing products in their own campaigns with higher bids, mid-performers grouped by category, and a catch-all campaign for new products. Performance Max campaigns are layered on top once sufficient conversion data exists for Google's algorithm to optimise meaningfully.
- Google Merchant Center setup and feed optimisation
- Campaign tiering — heroes, mid-performers, new products
- ROAS-based bidding strategy — target ROAS per product group
- Performance Max integration after conversion data threshold
- Weekly feed quality audit — disapprovals fixed within 24 hours
Transparent Reporting — You Own the Account, We Manage It
Many PPC agencies in India manage campaigns in their own Google Ads account — so when you stop working with them, you lose your entire conversion history, audience data and campaign learnings. We work differently: we manage campaigns in your Google Ads account, with you as the account owner. You see every rupee spent, every keyword that triggered your ad and every conversion in real time. Monthly reports include: cost per lead by campaign and keyword, impression share and lost IS due to budget/rank, Quality Score movement, search term reports showing what we added as negatives, and a clear next-month plan. We do not hide behind dashboards — if a campaign is not working, we tell you exactly why and what we are changing.
- Campaigns in your account — you own all data forever
- Real-time access — see spend and conversions live
- Monthly report — CPL, ROAS, QS, search terms, plan
- Weekly optimisation — bids, negatives, ad copy updates
- No long-term lock-in — month-to-month management
₹5Cr+
Ad Spend Managed
3.8x
Avg. CPL Reduction
7+
Avg. Quality Score
10+
Years PPC Experience
Google Ads Services We Offer
Search Campaigns
High-intent keyword targeting with tight ad groups, A/B tested copy, all extensions and weekly negative keyword management for maximum CPL efficiency.
Shopping Campaigns
Merchant Center setup, optimised product feed, campaign tiering by performance and ROAS-based bidding for eCommerce stores selling on Google.
Display & Remarketing
Remarketing campaigns targeting past website visitors and cart abandoners — keeping your brand visible and recovering lost leads with strategic frequency capping.
YouTube Ads
Skippable and non-skippable in-stream ads, bumper ads and YouTube Shorts ads — targeting by intent, demographics, interests and competitor channels.
Existing Account Audit & Rescue
Full audit of your current Google Ads account — wasted spend identification, Quality Score fixes, conversion tracking setup and campaign restructure for immediate CPL improvement.
Landing Page Optimisation
Ad-to-landing-page message match, A/B testing, lead form optimisation and CRO changes that improve Quality Score and conversion rate simultaneously.
Our Google Ads Management Process
Account Audit
Full audit of existing account (or competitor research for new accounts) — wasted spend identified, opportunities mapped, conversion tracking verified.
Campaign Build
Keyword research, campaign and ad group structure, ad copy creation, extension setup and conversion tracking implementation — before spending a rupee.
Launch & Monitor
Campaigns launched with manual CPC bidding initially. Daily monitoring for the first 2 weeks — catching irrelevant search terms and budget pacing issues.
Weekly Optimisation
Search term reviews, negative keyword additions, bid adjustments, ad copy A/B test analysis, Quality Score improvement actions and device/location bid modifiers.
Monthly Review
Monthly report with CPL by campaign, ROAS, Quality Score trends and a forward plan — strategy call to review results and plan next month's improvements.
Stop Wasting Budget on
Clicks That Never Convert.
Get a free Google Ads audit — we will analyse your current account, show you exactly where budget is being wasted and give you a prioritised action plan to reduce CPL and increase lead quality within 30 days.