India has 500 million+ active social media users — more than any country except China. Your target customers are on Facebook, Instagram, LinkedIn, YouTube and WhatsApp every day. The question is not whether social media works — it is whether your approach is designed to convert attention into business. At Chulbul Design, we manage social media marketing for service businesses, eCommerce brands, B2B companies, real estate developers, educational institutions and healthcare providers. Our approach starts with audience research and a platform strategy — not every platform is right for every business — then builds an organic content calendar and paid campaign structure that works together to move potential customers from awareness to inquiry.
Meta & Instagram Ads — Targeting the Right Buyer, Not Just Anyone
Meta's advertising platform gives Indian businesses access to the most detailed targeting available anywhere — by interest, behaviour, income, life events, job title, relationship status and lookalike audiences built from your own customer list. The challenge is that Meta's algorithm optimises for what you tell it to — and most campaigns are optimised for reach or engagement, not conversions. We run Meta and Instagram campaigns optimised for the actual outcome your business needs: lead form submissions, website conversions, WhatsApp messages or store visits. Creative is tested systematically — 3–5 creative variants per ad set, different hooks, different formats (static image, carousel, Reels/video) — and budget shifts weekly towards the winning creative before it fatigues.
A Noida coaching institute: Meta lead form campaigns delivering 200+ qualified student inquiries per month at ₹180 CPL — down from ₹900+ with their previous agency.
- Conversion-optimised campaigns — leads, not likes
- Lookalike audiences built from your customer list
- 3–5 creative variants tested per ad set
- Retargeting — website visitors, video viewers, engagers
- Meta Pixel + Conversions API for accurate tracking
LinkedIn B2B Marketing — Reach Decision-Makers Directly
For B2B companies selling to other businesses — SaaS, IT services, manufacturing, consulting, staffing, logistics — LinkedIn is the only platform where you can target by company size, job title, industry, seniority level and even specific company names. We manage LinkedIn marketing for B2B businesses that need to reach CEOs, procurement managers, HR heads, IT managers or specific industry verticals. Our LinkedIn strategy combines organic thought leadership content from the founder's personal profile (which consistently outperforms company page content) with LinkedIn Lead Gen Form campaigns that pull contact details without asking the user to leave LinkedIn. We also run Account-Based Marketing (ABM) campaigns targeting specific companies on your prospect list.
- LinkedIn Lead Gen Form campaigns — low-friction B2B leads
- Targeting by job title, seniority, company size, industry
- Founder personal profile content strategy
- Account-Based Marketing (ABM) for specific target companies
- LinkedIn Insight Tag for website visitor company identification
Organic Social — Content That Builds Trust Before the Sale
Paid ads bring prospects in, but organic content closes the sale. When a potential customer discovers your brand via an ad and then checks your Instagram or LinkedIn profile to decide if you are credible, what they see determines whether they make contact. We develop monthly content calendars with a structured mix: educational posts (build authority), behind-the-scenes content (build trust), case studies and results (build proof), testimonials (build social proof) and offers/announcements (drive action). Content is designed for the algorithm on each platform — Reels for Instagram reach, carousels for LinkedIn engagement, Stories for daily presence. We write captions, design graphics, and deliver ready-to-post content on a schedule so your social presence is consistent without consuming your time.
- 12–20 posts per month across platforms
- Reels, carousels, Stories and static posts — platform-native formats
- Caption writing with hashtag research
- Content mix — educational, proof, trust, offer
- Monthly performance report — reach, engagement, leads
100+
Brands Managed
₹180
Lowest CPL Achieved
4 platforms
Meta, Instagram, LinkedIn, YT
10+
Years Experience
Social Media Services We Offer
Meta & Instagram Ads
Conversion-optimised Facebook and Instagram campaigns for leads, sales and WhatsApp inquiries — with creative testing and weekly optimisation.
LinkedIn B2B Campaigns
Lead Gen Form campaigns, ABM targeting and founder thought leadership content to generate B2B leads from decision-makers in your target companies.
Instagram Organic Growth
Reels, carousels, Stories and Highlights strategy — content that earns organic reach, builds followers and converts profile visitors to inquiries.
YouTube Ads
In-stream and bumper ads targeting by search intent, demographics and competitor channels — video script guidance and ad setup included.
Social Media Content Creation
Monthly content calendar with designed graphics, Reels concepts, captions and hashtags — delivered ready to post so you never run out of content.
Social Media Audit & Strategy
One-time audit of all your current social profiles — content quality, audience quality, ad account structure, pixel setup and a 90-day growth strategy document.
Our Social Media Marketing Process
Audience & Platform Audit
We identify where your buyers actually spend time, audit your current profiles and map the content and ad strategy to your specific audience and goals.
Strategy & Content Plan
Monthly content calendar with post types, themes and ad campaign structure — approved by you before we start creating or spending.
Content Creation & Ad Launch
Designs, captions, Reels concepts and ad creatives created and scheduled. Campaigns launched with tracking pixels and conversion events set up correctly.
Weekly Optimisation
Ad creative testing results reviewed, budget shifted to winning creatives, audience testing continued and organic content performance monitored for reach patterns.
Monthly Report & Strategy Call
CPL, ROAS, reach, engagement and follower growth reported — plus a call to review results and plan the next month's creative and campaign direction.
Social Media That Works
For Your Business, Not Just Your Feed.
Get a free audit of your current social media presence — we will review your profiles, ad accounts, content and targeting and give you a clear action plan to generate more leads from your existing following and budget.