Technical SEO is the foundation that all other SEO work is built on. A website with crawl errors sends Googlebot away without indexing your pages. A website with duplicate content splits ranking signals and confuses Google about which page to show. A website with slow Core Web Vitals gets a direct ranking penalty on mobile searches. A website with broken internal linking loses PageRank flow to its most important pages. At Chulbul Design, we perform comprehensive technical SEO audits using Screaming Frog, Google Search Console, PageSpeed Insights and log file analysis to identify every issue that is holding your site back — and then we fix them, not just report them.
Core Web Vitals & Page Speed — Fixed, Not Just Measured
Google's Core Web Vitals — LCP (Largest Contentful Paint), INP (Interaction to Next Paint) and CLS (Cumulative Layout Shift) — are direct ranking factors since the Page Experience update. Most Indian websites fail all three, especially on mobile and 4G connections. We do not just run a Lighthouse report and send you a list of issues — we implement the fixes. LCP improvements include preloading the hero image, converting images to WebP, serving from CDN and eliminating render-blocking resources. INP improvements include deferring non-critical JavaScript, code splitting and reducing long tasks. CLS fixes include explicit width/height on all images and embeds, preventing font swap layout shift and stabilising ads or dynamic content insertion. After all fixes, we verify green scores across both mobile and desktop Lighthouse.
A Mumbai eCommerce site: LCP reduced from 7.8s to 1.4s after technical SEO — organic rankings improved for 40+ keywords within 6 weeks of implementation.
- LCP optimisation — preload, WebP, CDN, render-blocking fixes
- INP improvement — JS defer, code splitting, long task reduction
- CLS elimination — explicit dimensions, font swap fix
- TTFB reduction — server response time and caching
- Verified green scores on PageSpeed Insights — both mobile and desktop
Crawlability, Indexation & Site Architecture
If Google cannot find and index your pages, those pages will never rank. Common crawlability problems on Indian websites include: pages blocked in robots.txt that should be indexed, noindex tags left on production pages after staging migration, canonicalisation errors where multiple URLs serve the same content, JavaScript-rendered content that Googlebot does not execute, XML sitemaps listing 404 pages or noindexed pages, and orphan pages with no internal links pointing to them. We crawl your entire site with Screaming Frog and cross-reference with Google Search Console coverage data to identify every indexation problem. We then fix robots.txt, canonicals, sitemap, internal link structure and redirect chains — and verify in Search Console that the fixes are recognised by Google.
- robots.txt audit — no important pages accidentally blocked
- Canonical tag audit — no duplicate content splitting signals
- XML sitemap cleanup — no 404s or noindex pages listed
- Redirect chain resolution — no 301 → 301 → 301 chains
- Orphan page discovery and internal link fix
Structured Data & Schema Markup for Rich Results
Schema markup tells Google exactly what your content means — not just what it says. Correct schema enables rich results: star ratings in search results (Review schema), FAQ dropdowns under your listing (FAQ schema), sitelinks search box, breadcrumb trails, product prices and availability, event dates and local business information cards. These rich results increase your click-through rate significantly — listings with stars and FAQs get 30–50% more clicks than plain blue links at the same position. We implement and validate all applicable schema types for your business: LocalBusiness, Service, Product, Article, FAQ, BreadcrumbList, WebSite and Organisation — all verified through Google's Rich Results Test and Search Console Enhancement reports.
- LocalBusiness + Service schema on all key pages
- FAQ schema — dropdown answers in search results
- Review / AggregateRating schema for star display
- BreadcrumbList for clean URL display in SERPs
- Validated via Rich Results Test and GSC enhancements
200+
Technical Audits Done
95+
PageSpeed After Fix
1.4s
Avg. LCP Achieved
10+
Years SEO Experience
What Our Technical SEO Audit Covers
Core Web Vitals
LCP, INP and CLS measured on real devices — root cause analysis and implementation of all fixes until green scores are confirmed in PageSpeed Insights.
Crawlability Audit
robots.txt, noindex tags, crawl budget wastage, JavaScript rendering issues and orphan pages — full crawl with Screaming Frog and GSC cross-reference.
Duplicate Content & Canonicals
Identify and fix duplicate pages, incorrect canonical tags, parameter-based duplicate URLs and pagination issues that split ranking signals.
Site Architecture & Internal Linking
Silo structure analysis, internal link audit, PageRank flow optimisation and breadcrumb implementation to help Google understand your site hierarchy.
Schema Markup Implementation
All applicable structured data types implemented and validated — LocalBusiness, FAQ, Review, BreadcrumbList, Product, Article and Organisation.
Mobile SEO
Mobile usability audit, viewport configuration, tap target sizing, font readability and mobile-first indexing compliance — critical for Indian traffic where 80%+ is on mobile.
Our Technical SEO Process
Full Site Crawl
Screaming Frog crawl of your entire site, GSC coverage report analysis and PageSpeed field data collection to map every technical issue.
Prioritised Audit Report
Issues ranked by ranking impact — critical fixes first, then high-impact improvements, then optimisations. You see what matters most.
Implementation
We implement all fixes directly — not just recommendations. Speed fixes, crawlability fixes, schema markup and site structure changes all done by us.
GSC Validation
We monitor Google Search Console to confirm fixes are recognised — coverage errors resolved, enhancements validated and Core Web Vitals showing green.
Ongoing Monitoring
Monthly technical health checks — catching new crawl errors, broken links, speed regressions or schema warnings before they impact rankings.
Unlock Rankings Blocked by
Technical Issues on Your Site.
Get a free technical SEO audit report — we will crawl your website, identify the top issues holding back your rankings and give you a prioritised fix list. No obligation, no jargon, just actionable findings.